Bernschütz, Mária PhD

Positionassistant professor
SubdepartmentMarketing
Room numberQB307
Consulting hoursThursday 13:00-15:00
E-mail
Phone+36 1 463-2438
PublicationsCourse list

Subjects

  • Integrated marketing communications
  • Media economics
  • Services marketing
  • Marketing principles

Research fields

  • Examining the practice of Hungarian integrated marketing communications
    Examining the practice of Hungarian Integrated Marketing Communications
  • Observing digital individuum on social media sites
  • Monitoring the employment of new and alternative media vehicles
    Monitoring the employment of new and alternative media vehicles
  • Measuring social media and its optimization in Hungary

Significant Fellowships and Honors

  • The Early Best Researcher, COST 298 (EU association in Media and Technology)
  • Second prize, Kürthy Award, CUB; Best PhD thesis
  • Visiting professor, Erasmus Staff Mobility Program: ISC Paris MBA Program; Paris13th at the Communication Department; Sapienza degli Studi Economica, Roma, University of Firenze, Italy
  • Research work, The Hungarian Scholarship Foundation SDA Bocconi, at the Department of Marketing, Milan, Italy
  • Research work, Erasmus PhD Scholarship Aalto University, Helsinki, Finland
  • Research work, Erasmus PhD Scholarship Helsinki School of Economics (HSE), Helsinki, Finland
  • Third prize, Nationwide Students Science Competition Fight for Your Viewers! Target Teenagers

Languages

  • English (B2)
  • Russian (B2)
  • Italian (B2)

Education

  • PhD, 2012, Corvinus University of Budapest, Faculty of Business Administration, Doctoral School of Management and Business Administration
  • Master’s degree in Communication and Media, 2007, Eötvös Loránd University
  • Master’s degree in Marketing (major) and Communication (minor), Corvinus University of Budapest, Faculty of Business Administration;
  • economist, Budapest College of Management