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Scientific Student Conference (TDK) 2016–our students demonstrated that they can do research independently, outside their classes

December 13, 2016

Photography: János Philip / BME Fotó

The Scientific Student Conference (TDK) organized by the Faculty of Economics (GTK) in 2016 gave students the opportunity to present the findings of research they had conducted outside the classroom. The presentations were organized into three sections (Marketing, Management, Quality and Product Management) and a total of 28 papers were presented at the conference.

Besides their first prizes in the individual sections, three special awards were presented to the authors of the following research papers:

  • Dóra, Tímea Beatrice: “Healthcare does not start in the hospital” The role of marketing in providing incentives for preventive behavior. – Supervisor: Petruska, Ildikó PhD

The objective of the paper was to demonstrate how national healthcare “customers” relate to preventive measures, and how willing they are to participate in screening programs. The paper also shed some light on the importance of preventive medicine and introduced various ideas to apply a range of marketing tools in healthcare which can help improve the degree of health awareness in different age groups, and how it may lead to an increased participation in screening programs. The analysis was based on primary and secondary research; on the basis of the latter, the author described national prevention schemes including information on preventive techniques such as screenings available to customers. The paper also relied on primary qualitative research data with the author conducting in-depth interviews to describe the experience and opinion of healthcare professionals on the issue of prevention. Finally, the paper revealed the findings of qualitative research, which consisted of a questionnaire conducted using the snowball sampling method, which aimed at providing a general picture of the target population’s health awareness. This specific analysis showed how individual age groups relate to healthcare and what role health care plays in their current age in life. The paper concluded with recommendations as to how the previously described preventive techniques could be further developed and be more effectively disseminated.

Photography: János Philip / BME Fotó

  • Illés, Attila: Ready, Player One?—eSport vs. management skills seen through the eyes of players and HR personnel – Supervisor: Pádár, Katalin

The paper looked at perceptions of the relationship between eSport and management skills and explored the impacts exerted on potential young employees as perceived by the respondents of a survey. The literature on this subject suggests that eSport may have a positive effect on players’ skills, which are thought to be useful in managerial positions, including prompt decision-making or good diagnostic skills. The author conducted an empirical research study among potential young employees and HR personnel to test his hypothesis. Its aim was to explore the respondents’ views on eSport and find out what opinion, if any, the two target groups have about the impacts of eSports on managerial skills. In the research, 500 young job-seekers and 30 HR management professionals were surveyed with the help of an online questionnaire. The analysis of the data showed that the two target groups had markedly different opinions, e.g. the players and HR experts expressed highly contrasting views about the positive impact of games on communication skills.

Photography: János Philip / BME Fotó

  • Barna, Veronika Katalin: Handling exceedingly high order quantity – Supervisor: Uzonyi-Kecskés, Judit

Companies functioning with low inventory levels encounter complex problems when they have exceedingly large orders. The paper examined this specific problem which was faced by a welding company active in the B2B market, and attempted to find a solution to the problem by reviewing the relevant literature and by examining the problem at hand. Having looked at the company’s practice in this field, the author described how the company is trying to address the problem: by constantly monitoring the inventory level of goods, on the one hand; and by financing the irregular orders of high magnitude from provisional inventories on the other hand. Having consulted the relevant literature, the author looked at solutions that go beyond the conventional inventory management models and mechanisms, such as the inventory model of lost sales, and how they might be applied by this company.   The author’s investigation also included the goodness-of-fit test, which she conducted in relation to the Just-in-time (JIT) principle.

Photography: János Philip / BME Fotó

In the individual sessions, faculty- and university-level special awards were also granted:

  • the Farkas Heller Foundation’s Special Award in Management Sciences was granted to Attila Illés;
  • the Rector’s Prize went to Veronika Katalin Barna.

Six of the papers presented at the conference were selected to progress to the nationwide TDK conference (OTDK) and wish the authors (Veronika Katalin Barna, Tímea Beatrice Dóra, Attila Illés, Réka Fruzsina Kovács, Tamás Pozsonyi and Krisztina Tráj) every success at the competition.

In recognition of her sustained efforts in talent management, the Faculty’s TDK Committee awarded our colleague, associate professor Ildikó Petruska PhD with the Pro Progressio Foundation’s special prize for teachers.

 

A comprehensive list of award-winners can be found here. Official photos taken at the event can be viewed in this gallery.